About Us
About EQUUS
Jen Hopkins
Founder of Equus Insurance Group
As a proud mom of five and the owner of a beloved horse that inspired the name Equus, Jen Hopkins knows a thing or two about juggling life’s many responsibilities—and protecting what matters most.
A licensed insurance broker with over a decade of experience, Jen founded Equus Insurance Group with a simple mission: to make insurance clear, accessible, and centered around the needs of real families.
Whether it's helping parents protect their loved ones, guiding young professionals through new milestones, or supporting business owners with tailored coverage, Jen takes pride in delivering personalized service that puts clients first.
Known for her integrity, warmth, and straight-talk approach, Jen combines professional expertise with a personal touch. At Equus, you're not just another policy—you’re part of the herd.
Our Mission
At Equus Insurance Group, our mission is to empower individuals and families with personalized insurance solutions that protect what matters most. We are committed to understanding each client’s unique needs and providing expert guidance across Medicare, health, and life insurance options.
We believe peace of mind begins with clear, comprehensive coverage and trusted service. That’s why we focus on delivering tailored plans, transparent communication, and dependable support—every step of the way.
Whether you're planning for the future or navigating a major life change, we’re here to ensure you feel confident and cared for in your insurance decisions.
The EQUUS Promise
At Equus Insurance Group, we believe trust is earned through transparency, expertise, and genuine care. That’s why we stand by The EQUUS Promise—our unwavering commitment to serving you with integrity every step of the way:
- Unbiased Guidance, Always Tailored to You
We are not tied to any one carrier, which means our recommendations are based solely on what’s best for you—not what benefits us. Your unique needs, budget, and lifestyle drive every decision we make together.
- Access to Top-Rated Carriers
We partner with a wide network of leading insurance providers to ensure you have access to competitive plans with reliable coverage—whether you're navigating Medicare, exploring health insurance, or planning life coverage.
- Ongoing Support, Not Just a One-Time Sale
Our relationship doesn’t end when your policy is signed. We offer continued support, annual reviews, and clear answers to your questions—because life changes, and your insurance should keep up.